A new app build, freshly underway — the early scaffolding of a members' space. Quiet weeks of structure and decisions before the public-facing release.
Most agencies sell volume. We sell attention. Each year we take a small number of projects we can hold in our heads at once — usually six, sometimes eight — and refuse the rest with a polite note. The work that survives this filter has time inside it: time to read your industry, draw the type, write the copy in your voice, and rewrite it on a Tuesday morning when something better suggests itself.
We are unfashionably suspicious of the generic. The web has enough auto-generated, faux-3D, gradient-drenched landing pages. What it needs more of is reading, restraint, and pages that load.